All you fashionable males out there are probably hip to Highsnob and Selectism already, but for those yet acquainted – these two blogs in the Titel Media family are at the forefront of streetwear and men’s style reporting. As part of their holiday gift bag this year, we printed up some drink coasters with the logos of the two sites packaged in a custom band with a thank you from the editors, David and Jeff.
The front of the coaster features a large impression of the logo, with a smaller version and site name on the reverse.
Corners were rounded on the recently purchased (new old stock!) Lassco Corner Rounder at a 3/8″ radius.
The wrap was hand set in 30pt Title Gothic and 12pt Spartan Black.
Fellow Fringe Movement resident Stebs was kind enough to shoot a video of the process which can be seen below. Open it up to full screen!
(Attn OSHA/clients/mom – under normal circumstances we generally hold off on the alcohol until after the job is done!)
It’s taken a moment to get around to posting this but last month I had the pleasure of designing and printing a suite of products for the five year party at Middlesex. I was originally approached about producing a poster, but the project grew to include a mini-poster/handbill and drink coasters.
The text on the poster was printed using vintage wood type and a custom polymer plate for the Middlesex logo, while the background image was created by printing directly from a 12″ vinyl record that was mounted on a piece of wood to type height. With some makeready finessing, the resulting print retained the grooves from the record.
Rough grain wood provided the background for the lower area of the poster.
In preparation for the mini-poster and coasters, each part of the poster was printed separately at full size in black, then scanned and reduced to create the polymer plates used in printing the smaller items. Notice the halftone pattern (small dots) in the recreation of the record image – while letterpress generally lends itself to solid lines and areas, halftone patterns can be used to provide detail not possible from vector or line art.
The coasters were cut with squared corners and bound into packs of ten with a custom paper band featuring the Middlesex logo. The packs were given out as souvenirs at the end of the night.