A collaborative effort between minds at Open Bicycle, Fringe, and Chorus Collective, has resulted in the first release from Union Foundry, the Rotafixer. A full description of the tool can be found on the Union Foundry website but to summarize, this is a universal lockring tool for fixed gear bicycles that uses the leverage of the wheel for more torque than a hand tool could provide.
I’m proud to have been a part of the team on this release, creating the design and construction of the packaging and VIP mailers.
Packaging for the Rotafixer consists of a custom converted vellum envelope, with a die-cut chipboard insert to hold the tool. The front of the envelope is left unprinted to reveal the laser-etched surface of the tool, while the back has an impression in white displaying the Union Foundry logo, tool name, and release edition, printed using the Vandercook SP-20.
For the initial release of the tool, Union Foundry sent out VIP mailers to close friends and influential names in the cycling community. The VIP mailer was sent in a standard 6×9 manila envelope, but the contents were carefully designed and constructed for an elegant presentation upon opening. To ensure the proper presentation, a folded sheet of chipboard was used to pull the contents out of the envelope together. This sheet had rounded corners to mimic the packaging insert, and a heavy impression of the Union Foundry logo printed with transparent base using the 10×15 Heidelberg “windmill” platen press. The use of transparent base can provide a nice alternative to a blind impression as it will give a subtle change to the color and finish of the printed area, and this method was used on the bottom flap of the sheet where the name of the tool was again displayed.
Along with the tool, VIPs received a swatch of Penfield flannel to protect the bike frame during use of the tool, and a typewritten note on custom Union Foundry letterhead. The letterhead was printed in simple black ink on Neenah’s 80lb Classic Crest in Classic Natural White.
The Rotafixer is available now exclusively through Open Bicycle in Union Square, Somerville MA.